attachment theory

With Crescendo, creators can tap into a scalable and sustainable pricing model that reflects the strength of their community rather than sell out a moment. We teamed up with post-pop artist and songwriter Amanda Frances for her release of 'attachment theory,' pricing the digital collectible on a bonding curve with unlimited editions. This release proved our hypothesis that dynamic pricing in primary sales can better maximize creator earnings. Crescendo also empowers collectors to carry out price discovery, creating a win-win for everyone involved.